In our company, the farmer is the best-paid person. He receives a better financial return that ends his worries about fighting to get a fair price for his hard labor. This improves his life and he will spend more time in his fields, which in turn improves the quality of vanilla that is sold.

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This business model attracts more farmers to collaborate with us and it increases the production and quality of our vanilla.

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We call it a WINilla-WINilla trade.